Fast Food joints jump on the fitness bandwagon.
Posted by Richard Kuhlenschmidt Tue, 05 Dec 2006 14:09:33 GMT
It must be as a result of all the bad PR lately about trans-fats and childhood obesity, but two giants of the fast food industry are getting into the fitness care.
First this, McDonald’s is experimenting with mini-gyms in several of its U-S restaurants.
A Side of Exercise With Your McD Fries?
Now this, Konami and Burger King Team up for kids FitnessIt opened the first R Gym – that’s R as in Ronald McDonald for those who missed the clown plug – last March in Tulsa, Okla., and now has six more, at McDonald’s in Santa Ana, Whittier and Elk Grove, Calif.; Broomfield, Colo.; and Chillicothe and Woodridge, Ill.
“Dance Dance Revolution is a unique, entertaining resource that allows kids of all ages to have fun while being physically active,” said Martha Tomas Flynn, senior director of sponsorships and promotions, Burger King Corporation. “By providing DDR toy premiums with BURGER KING Kids Meals, the DDR promotion encourages families to share in both meal time and play time.”
Just getting the old corporate image in shape for the holidays!
