AOL to make kids portals free
Posted by Richard Kuhlenschmidt Thu, 19 Oct 2006 20:16:57 GMT
According to an article in USA Today, AOL will make it kid-oriented services free.
The teen-oriented beRed service formally launches Friday at beRed.com, while KOL for kids ages 6-12 and KOL Jr. for those 2-5 kicks off Tuesday at kol.com and koljunior.com.
When AOL started giving away its content nearly two years ago, it kept kids-oriented services restricted, figuring parents would be willing to pay for peace of mind. But after seeing its subscriber base plunge anyway, the Time Warner online unit decided in August to make those portals and other features free as well.
The shift to free will expose kids and teens to more ads — even for those who continue to pay as much as $26 a month for Internet access.
To read the entire aticle, click here.
