New Parent mags grab marketshare
Posted by Richard Kuhlenschmidt Tue, 08 Aug 2006 01:00:19 GMT
Although ad revenue is down in the publishing industry in general, the parenting market has been hit particularly hard. Ad pages in Meredith Corp.’s 1 million-circulation Child are down 15.8 percent to 518 pages and Time Inc.’s 2.16 million-circulation Parenting are down 15.1 percent to 752.
Two new magazines, though, have been able to carved their place in this crowded field.
Nine months since its debut, the upscale parenting/lifestyle book Cookie, has scored 124 ad pages exclusive to the category, 40 percent from fashion accounts.
Disney’s Wondertime, which launched as a quarterly in February and moves to bimonthly in 2007, saw a 6 percent bump in business, thanks to ads from Hewlett-Packard, Target and Sears.
Read more in this article in MediaWeek.
