The Famundo Blog

Magazines look to social networking sites

Posted by Richard Kuhlenschmidt Thu, 27 Jul 2006 13:12:00 GMT

According to this article on paidcontent.org, “Magazines Look For Ways To Mesh Social Networking With Built-In Community”, more and more mainstream parenting magazines are taking the social networking as a mean of broadening their readership.

I quote some examples:

- Conde Nast is working on a teen destination meant to difer from MySpace and its own online efforts like TeenVogue.com.

- A 2007 redesign of MarthaStewart.com will add personalization and community features.

- Time Inc.’s Parenting Group launched momconnection.com in 2003. It has about 6,000 users who can post messages or take part in surveys and product tests. This month, personal profile pages are being added with photo posting to follow in August. It sounds like a small number but wasn’t meant to be extend the brand or add a revenue stream.

- Also on the parenting front, Meredith Corp. is expanding interactivity on americanbaby.com and increasing multimedia. A recent contest encouraged readers to send in video.

- Parents.com, due for launch in 2007, will be a parenting portal connecting Parents, Child, Family Circle and the American Baby Group.

Read the whole article here.

Posted in  | 2 comments | 1 trackback

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Comments

  1. Meg McKenna said about 3 hours later:

    As the continuing Editor of MilwaukeeMoms.com, recently sold by my husband and me to Journal Communications, we are in the thick of this movement. Feel free to keep in touch with us and ask questions.

    For those of us running parenting resources, we know that collaboration and partnership is the name of the game.

    Best to you, Richard,

    Meg McKenna Editor, MilwaukeeMoms.com “Making Life Just A Little Bit Easier.”

  2. Richard Kuhlenschmidt said 1 day later:

    That’s great news. I think it is a very exciting phenomenon.

    Best of luck to you!

    Richard Kuhlenschmidt

    Famundo, LLC

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